He was talking about his charity 'the Better U Foundation' .It's not a sect, it's a charity involved in helping extremely poor areas of the world improve their Rice agriculture. They have also worked on wheelchair distribution and 'Life Straws' to provide a method of purifying drinking water. The organisation works with governments and other aid organisations to co-ordinate a solution based approach to self subsistence.
http://www.betterufoundation.org/
re Chocolate Bunny.......i think that's the one......the one i'm thinking of is Golden Bunny but i think they are the same........they're just bizarre.....(and friggin scary at times.......lol) The things they said about Jim and his family were well out of order ........( the poor soul must be really messed up though, i hope they're getting the psychological help they need..... .....)